From Grammy-winning music producer to digital strategist, I’ve built a career helping brands connect with their audiences through content, sharp marketing, and data-driven insights.
At the Atlanta REALTORS® Association, I led the email marketing strategy and performance reporting for Georgia’s top 12 REALTOR® associations across 300+ campaigns. I built dashboards in Excel and Tableau to track engagement trends, implemented A/B testing, and optimized content based on data-driven insights, directly improving open and click-through rates and helping shape content strategy across the organization.
At ATLytics, I completed a capstone project as part of my data analytics certification, exploring what makes a song a hit. I used Python to clean and analyze data from 300+ top-charting tracks and built Tableau dashboards to visualize trends in lyrics, instrumentation, and emotional tone. The project helped refine my skills in data storytelling and communicating insights to non-technical audiences.
Built a viral niche product campaign by pairing SEO strategy with creative bundling. Managed Amazon and eBay sales, launched paid ads, and created scroll-stopping visuals that led to repeated sellouts and increased visibility.
At Medsav, I managed product data and marketing content for 200+ healthcare brands including Kimberly-Clark and McKesson. I ensured data accuracy across CMS and Magento ERP systems, designed e-commerce and print assets, and co-led the effort to secure Massachusetts’ first-ever Virtual Rx License, enabling the company to scale from zero to $150K in monthly revenue.
🎧 Discovery → 💭 Connection → 🔥 Emotion → 💬 Engagement → ❤️ Loyalty
At EMI and Sony, I created emotionally resonant music that aligned with brand storytelling for global names like Clinique, Disney, and McDonald’s. By applying a customer journey mindset, I crafted sonic branding that mapped to audience emotions and campaign goals collaborating with A&R and brand teams to support multi-platinum albums and national ad campaigns.
A curated reel of music I created for brand campaigns, TV, and film including work for Under Armour, Paramount/MTV, Ne-Yo, and the NBA.
© 2025 All Rights Reserved.
English 
